The Vienna Philharmonic sends New Year's Greetings to millions of people around the world by way of the television broadcast of the New Year's Concert. This year the orchestra would like to motivate many more people to reach out to one another across territorial borders and time zones and wish each other a happy and successful 2014.
Digital media and social networks make such a dialogue possible. These days millions of people communicate daily by way of social networks such as facebook, twitter or instagram.
The Vienna Philharmonic is already active on facebook and intends in the future to get in contact with music lovers also by way of twitter and instagram.
For this year's New Year's Concert we are delivering a digital hashtag based upon our traditional New Year's greeting which we call out before the second encore. We add the new year to it and invite everybody to send their New Year's greetings over all available social networks with the digital hashtag #prosit2014.