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The classical music startup IDAGIO has launched its first iOS music streaming app as part of a platform that connects classical musicians and audiences directly. Launch partners include the Vienna Philharmonic, the Philharmonia Orchestra, the Cleveland Orchestra and the Gustav Mahler Jugendorchester as well as baritone Thomas Hampson and violinist Ray Chen.
Based on a technology built for the special needs of classical music, users benefit from an improved user experience, including free access to an already extensive and permanently growing curated catalogue of recordings. As the first element of its platform, IDAGIO enables musicians to make current and future recordings available in one click. Today, many musicians and orchestras produce their recordings themselves or have recording archives that can now be made available in an uncomplicated way via a platform that takes the needs and requirements of classical music seriously.
Andreas Großbauer, Chairman of the Vienna Philharmonic: “IDAGIO serves both the needs of audiences and of musicians. It is possible to navigate through the history of classical music in seconds and it is fun-to-use. At the same time, IDAGIO has the potential to link us as musicians directly with our fans. What’s more, as musicians, we decide what, where and at what price we distribute our recordings. To me, this is fair trade streaming.”